A Great Gift Idea To Give Your Customersby J.W. Abraham on 12/15/14
Tis the season when many us ask ourselves what is the best gift to give.
Well, for me, it's not necessarily the biggest.
Nor the cutest.
Nor the most outrageous.
Nor the most expensive.
Instead, it is often the unexpected gift.
It is giving someone a present who does not expect to get anything from me.
Maybe you have experienced the thrill of doing the same.
Or, maybe you have received a gift from someone you didn't anticipate giving you a present.
If so, you know the emotion such a surprise can elicit.
The emotion is authentic, so raw, and so deeply touching.
Anyway, giving unexpected gifts can be a nice added touch to your business's marketing plan. It may help your business get a few points in the customer loyalty department and it may attract attention drawing in new customers.
Some companies do it on a grand scale.
Here are a couple of examples that may get your creative juices flowing. But, I want to warn you that you may need a tissue.
Last year, a great example was the WestJet Airlines. It was an amazing idea. Through the use of technology and some great coordination they put a lot of smiles on some passengers. If you have not seen it, take a look. Here's the link.
Now, don't put away the tissues just yet.
This year, another airline (not sure what it is about airlines), Air Canada, made some people very happy with an amazing and surprising gesture. Again, take a look yourself. Here is the link.
Yet, it does not even have to be a for-profit company. It could be a civic organization. The unexpected gift may work wonders for the people you serve. Take a look at this one from a police department.
It doesn't have to be as grand a gesture as all of these examples either.
As I write this, I just read about a mystery woman who paid off everyone's layaway account at a toy store. Yes, that is a grand gesture by this giving person. But for some of these people the pay off was fairly small. One person said it was $50 for her account. Yet, this person was so appreciative. (See the story: http://www.washingtonpost.com/news/post-nation/wp/2014/12/12/a-mystery-woman-paid-off-everyones-layaway-accounts-at-a-toys-r-us/?Post+generic=%3Ftid%3Dsm_twitter_washingtonpost )
It goes to show you that small gestures can make a difference when it comes to receiving a gift from someone you never expected to give you a gift.
So, you may want to think of ways you can give someone an unexpected gift. Maybe an extra product. Or throw in an added service you don't normally do.
It does not even have to be a customer. Maybe it could be doing something for a charitable organization. Not just giving money either. Maybe offer a product or service that your business offers.
And, if you want to make it even more of a surprise to your customers, provide them with unexpected gifts not just at the holiday season. Make it an ongoing practice throughout out the year. You may catch them even more off guard.
And, you may get even more loyal customers and a few more new ones too.