Turn Cautious Prospects into
Do your customers tread carefully down that purchasing path?
They check your background. They ask lots of questions. They read and study all of your marketing materials.
And...you just can’t seem to get many of them to come to a decision, or take the next step in the buying process.
Maybe I can help nudge those wary customers along.
Hi, I’m J.W. Abraham, owner of ThunderWord Copywriting. Maybe I can get them to finally click on that order button, or give you the go ahead, or sign on that dotted line.
Let me explain.
Copywriting to Inform and Persuade
Here, my main focus is on ideas and words that give prospects the confidence to do business with you.
Instead of over the top creative and funny jokes, It’s more about informing and educating your clients. It’s about explaining clearly why they should choose you. It’s even about providing the right tone to make your customers feel safer as they tread down that purchasing path.
It’s an approach I have concentrated on and honed for about 15 years now. One that I have even garnered a few awards for too. Learn more about me, my experience, and what drives my copywriting.
Services for the Many Paths Your Customers Take
Of course, not everyone follows the same path in making a purchase. And, not everyone needs the same assistance.That’s why my copywriting services include catalogs, sales collateral, web content, and more. And get this, you often receive design suggestions along with my copy to help make your message easier to read and more effective.